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Enable the Search Engines Friendly URLs in Magento:

System > Configuration

Under Web

Click Search Engines Optimization,  select Yes for Use Web Server Rewrites



Under Design


Click HTML Head. Enter all required SEO content. Title, Description, Keywords...



To add the Google Analytics you do not need to insert the java script code.

In the Magento configuration > In Sales click Google API



Under Google Analytics select Yes

In Account Number enter the tracking ID form your Google Analytics Account



Get Google Analytics from your analytics account