AdWords Optimization

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Optimizing your Google AdWords campaign is essential to get a good click through rate with minimal spend.

 

  1. Accessing the Keywords planner via settings and add selected and relevant keywords.

  1. Make sure the Keywords are "Phrase Matched" this picks up the keywords in a phrase.

+Broad +Match picks up any of the keywords.

We believe phrase match will help with long tail keyword optimization and better targeting of the keywords to direct traffic to your website.

 

  1. When creating the Ad for the Ad Group add Keywords in the Headline 1.

By entering {  e.g. ‪{KeyWord:Legendary Removals Company}‬

 

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